Following the successful conclusion of the overseas promotion campaign in Mexico, the DPES overseas promotion team continued its international outreach efforts. From September 17 to 19, the team travelled to New Delhi, India, to participate in Media Expo New Delhi, held at Bharat Mandapam, New Delhi. As one of India’s leading professional exhibitions for advertising, signage, digital printing, and visual communication, Media Expo New Delhi brought together numerous companies from advertising production, signage systems, digital printing, LED displays, visual communication, and related equipment and materials. During the exhibition, the DPES overseas promotion team engaged with local advertising and signage companies, printing service providers, equipment distributors, industry professionals, and potential partners, gaining insights into market trends and procurement needs in India while introducing the latest plans and international resources of DPES CHINA 2027.
Exhibition Overview
· Show Name: Media Expo New Delhi (India)
· Date: September 17–19, 2026
· Venue: Bharat Mandapam, New Delhi
· Frequency: Once a year
Media Expo New Delhi is an influential professional exhibition in India’s advertising, signage, and visual communication sectors, covering areas such as advertising production, digital printing, LED displays, signage systems, and visual communication. The exhibition brings together leading brands, equipment manufacturers, material suppliers, and industry professionals, providing an important platform for businesses to showcase advanced technologies and expand into the Indian and South Asian markets. Its key highlights include broad industry coverage, diverse technology applications, a strong concentration of professional buyers, and active business networking, making it an important platform for gaining insights into trends in India’s advertising, signage, and digital printing markets.
On-Site Promotion
During the exhibition, the DPES overseas promotion team actively visited the major professional exhibition areas of Media Expo New Delhi 2026, engaging in extensive and in-depth discussions with local Indian advertising production companies, printing service providers, equipment and material distributors, and industry professionals across areas including advertising and signage, digital printing, LED displays, visual communication, and related equipment and materials. Through face-to-face market interactions, the team not only introduced the latest plans for DPES CHINA 2027 to local industry professionals, but also gained a deeper understanding of the market environment, application needs, and development trends of India’s advertising, signage, and digital printing industries, providing more targeted first-hand insights for subsequent overseas buyer invitations and market promotion.
During the promotion campaign, in response to the areas of interest among professional visitors in the Indian market, the DPES overseas promotion team provided a detailed introduction to the latest upgrades and international development of DPES CHINA 2027, including its relocation to Area B of the Canton Fair Complex, the simultaneous opening of 13 exhibition halls, and its expanded exhibition area of 130,000 square metres. The team also distributed English-language exhibition materials and invitations to local companies and professional buyers, showcasing DPES CHINA’s integrated industry resources across advertising and signage, digital printing, and related sectors, while further enhancing the exhibition’s visibility and influence in the Indian market.
Feedback from on-site promotion indicated that India’s advertising and visual communication market is becoming increasingly diversified. With the continued expansion of digital printing, outdoor advertising, LED displays, and personalised visual applications, local businesses are gradually shifting from a focus on individual product procurement towards overall performance and practical application value when evaluating equipment and solutions. Print quality, production efficiency, equipment stability, and ease of operation remain key considerations, while automation, equipment compatibility, energy consumption, environmental performance, and long-term maintenance costs are also becoming important factors in purchasing decisions. Meanwhile, different application scenarios are generating increasingly specialised requirements for materials, equipment, and technical solutions, further driving demand in the Indian market for flexible, efficient, reliable, and cost-effective products and solutions.
The overseas promotion campaign at Media Expo New Delhi 2026 further enabled the DPES team to gain a deeper understanding of the vitality and potential of the Indian market. Through continued engagement with local industry professionals, DPES not only strengthened its understanding of the market’s specific needs but also further expanded its connections with local companies and industry resources. Looking ahead, DPES will continue to leverage key overseas markets as strategic platforms, expanding the international reach of DPES CHINA through global professional exhibitions, industry exchanges, and diversified promotional channels. The team will actively invite more professional buyers, distributors, and industry partners from India and South Asia to gather in Guangzhou and explore new technologies, applications, and business opportunities in the advertising, signage, and digital printing industries.
