As part of the ongoing global promotion campaign for DPES CHINA 2027, the DPES overseas promotion team recently traveled to Almaty, Kazakhstan, to participate in Central Asia Reklam 2026. This promotional initiative focused on strengthening brand awareness and inviting professional buyers from Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan, as well as Russia and other CIS markets, further expanding DPES's international presence across key Belt and Road markets.

Exhibition Overview

• Exhibition Name: Central Asia Reklam 2026

• Date: June 2–4, 2026

• Venue: Atakent Exhibition Center, Almaty, Kazakhstan

• Frequency: Annual

In recent years, Central Asia has experienced continuous growth in infrastructure development, commercial retail, and urban advertising projects, driving increasing demand for advertising equipment, LED displays, digital printing technologies, and related consumables. Under the Belt and Road Initiative framework, Central Asia has emerged as one of the most promising developing markets, attracting growing interest from Chinese manufacturers seeking new business opportunities in the region.

On-site Promotion

During the exhibition, the DPES promotion team actively visited various exhibition sections and engaged with exhibitors and professional visitors from Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan, Turkmenistan, and neighboring countries.

Throughout the event, the team introduced international buyers to the latest upgrades, expanded exhibition scale, and supply chain advantages of DPES CHINA 2027. English and Russian promotional materials were distributed on-site, inviting more industry professionals from Central Asia and the CIS region to visit Guangzhou in February 2027 for sourcing, networking, and business development opportunities.

Voices from Buyers

During discussions at the exhibition, many buyers from Kazakhstan and neighboring countries noted that China has become a key source of advertising equipment, digital printing machinery, and advertising materials for the local market. They recognized the strong competitiveness of Chinese-made products in terms of technological advancement, product diversity, and manufacturing capacity.

Buyers placed particular emphasis on cost-effectiveness and after-sales service when selecting suppliers. Many expressed their intention to visit DPES CHINA 2027 to connect directly with a wider range of high-quality manufacturers, explore new sourcing opportunities, and establish long-term, stable procurement partnerships.

Conclusion & Outlook

This promotional visit to Kazakhstan further enhanced the visibility and influence of the DPES brand across Central Asia and Russian-speaking markets. It also helped attract more high-quality professional buyers from Belt and Road countries for DPES CHINA 2027.

Looking ahead, DPES will continue to strengthen its international marketing efforts, expand its global partnership network, and attract more professional buyers from around the world to Guangzhou.