After wrapping up promotions in Brazil and the Philippines, the DPES overseas promotion team headed directly to the next stop — Vietnam — to participate in the 15th Vietnam International Advertising Equipment and Technology Exhibition (VietAd 2025), held July 24–26, 2025 in Ho Chi Minh City, to continue inviting overseas professional buyers to attend DPES Spring 2026 in Guangzhou.
DPES Booth：A01b
Event Overview
Exhibition Name: VietAd 2025
Dates: July 24-26, 2025
Venue: SKY EXPO Vietnam International Conference Exhibition Center
Frequency: Twice a year
Organizer: Dong Nam Advertising and Commercial Promotion JSC, the Vietnam Advertising Association, and the Ho Chi Minh City Advertising Association
VietAd is Vietnam’s UFI-certified professional advertising equipment trade fair. The current edition covers approximately 5,000?m2 of exhibition space, featuring digital inkjet printers, eco-solvent printers, UV flatbed printers, CNC engraving & cutting machines, LED modules, LED screens, sign materials, inks, and related supplies.
To engage Vietnamese buyers more effectively, the DPES team distributed Vietnamese language brochures, supported by Vietnamese interpreters for zero barrier communication. Professional visitors showed strong interest in DPES CHINA 2026, and many learned of the upcoming change in venue with excitement.
Promoters visited local exhibitors face-to-face, personally delivering invitation letters to DPES CHINA 2026, and many buyers expressed familiarity with DPES shows and keen anticipation for the new exhibition venue next year.
1. China’s Competitive Presence
Chinese brands dominated the exhibition, with numerous well-known names and suppliers present across printing equipment, display equipment, ink, materials, signage systems, and more.
2. Local Buyer Profile
Most visitors were local Vietnamese professionals with high interest in “Made in China” products and strong enthusiasm toward Chinese manufacturers.
3. Vietnam's Market Opportunity
Vietnam remains heavily reliant on imports for advertising equipment and materials—creating strong entry opportunities for Chinese manufacturers. In the first half of 2025, the Guangxi-origin China-Vietnam train service exported 18,870 TEUs, up 283% year-on-year, illustrating bustling logistics and trade growth between the two countries. Leveraging Sino-Vietnamese cooperation offers strategic advantages, especially by emphasizing compliance, localization, Vietnamese-language technical support, and tailored services.
Summary
This Vietnam promotional trip further cemented DPES’s brand presence in the Vietnamese market, establishing new connections with local professional buyers. The DPES overseas promotion team continues its journey — inviting more quality overseas buyers to converge in Guangzhou in March 2026!
