Roland dealer PrintMax will now supply Metamark's range of substrates for signage and digital print to its UK customers, having been picked by the 'notoriously selective' media manufacturer primarily for its client service ethos.

"We believe the way PrintMax treat their customers and the solution they aim to offer is a perfect reflection of our business here at Metamark," explains the media manufacturer's chief executive, Paul French. "We aim to grow our business significantly moving forward and the strategic partnership with PrintMax will allow us to achieve our combined goals."

"I believe that with our knowledge and expertise, the high-performance products from Roland and now with the Metamark media range we have the best product lines in the industry," adds Michael Bolton, managing director of PrintMax.

As well as a broad selection of media for sign-making applications, including light-boxes and special effects films, the deal also comprises digitally printable substrates. Banner, vehicle graphics and window films will now be sold by PrintMax alongside its selection of Roland wide-format printing machinery.